Shopping is culture

Fashion in Milan is not a new thing: as far back as the late fifteenth century, Ludovico il Moro invited the city’s inhabitants to plant mulberry trees in their gardens so that they could grow more silkworms and produce more silk. Enjoy four days in Milan while you learn about the history of Italian fashion and the most recent trends. You will come to understand why Milan is so important and meet the players of this fascinating world. A perfect holiday for fashion aficionados of all ages, and for those wanting to discover the secrets of models and tailors’ shops through the rise of specialist publications and the world-renowned Italian fashion houses. In the company of a fashion consultant, this exclusive tour offers a close-up look at some of the most innovative and trend-setting showrooms, where you can buy clothes, bags, shoes, and accessories, including exquisite jewelry for superb gifts.

Photo by Emanuela Colombo, Beatrice Costa, Elisabetta Gavazzi, Elena Artoni, Rossano Valeri

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